A Brief Eye Opening Guide to Sync Licensing Music and How it Affects Your Business

By Tommy Mac

This article will cover the following points:

– The definition of sync licensing, including the different types of licenses

– Sync licensing is the Key to Creating Royalties for your Company or Business

– Syncing the Music before it Trends or becomes Popular, best guard against Piracy

– How Mashene Music Professionally handles Licenses, Publishing and Royalty Admin

What is Sync Licensing?

Sync licensing is the process of obtaining a license to synchronize music to a video, film, or other visual media. The term “syncing” refers to the synchronization of audio with any type of media. It can also refer to the act of matching audio and video footage together in editing software.

The following are some common types of sync licenses:

-Master Use License: A master use license grants permission for one specific use and does not allow for any additional uses.

-Public Performance License: A public performance license grants permission for public performances that occur in public places like stadiums, arenas, theaters, convention centers and more.

-TV Broadcast License: A TV broadcast license grants permission for TV broadcast rights which cover all forms of TV broadcast including cable TV broadcasts as well as streaming on platforms like Netflix or Hulu.

Sync Licensing is the Key to Creating Royalties for your Company when Commissioning a Composer to Write, Arrange and Produce Original Music

Sync licensing royalties are a revenue stream that is evolving. This revenue stream is generated by the use of copyrighted music in movies, TV shows, video games or commercials. In the past, this revenue was generated by physical sales and digital downloads. But now with the rise of streaming services like Spotify and Pandora, sync licensing royalties are growing exponentially.

Digital streaming services were first launched in 1999 with Napster but didn’t really take off until 2008 when Apple’s iTunes Store launched its digital music service. The introduction of these new services has led to an increase in sync licensing royalties because more people are listening to music digitally than ever before.

Sync rights holders have the power to decide who, what and when their music is used in various mediums. This is a huge business opportunity for Sync brokers, split-publishing partners and producers.

The way we consume media has changed significantly over the last decade. Older generations are now consuming more visual content on their smartphones and tablets than ever before. This is most likely due to the amount of accessible video content available on these devices, as well as improved network speeds and battery life.

You Can Start Syncing your Copyrighted Music Licenses before the Trending Music Becomes Popular

The music industry is changing and with it, the way in which people consume music. Streaming services are dominating the market and the need for sync licenses is on the rise. The trend of uploading songs to YouTube has also had a big impact on the number of sync licenses needed.

We recommend that you start syncing your music before it becomes popular because if you wait too long, other artists will have already licensed their songs first.

Syncing your Copyrighted Music Licenses is the Best Insurance Against Piracy

In the digital age, music piracy is becoming an increasing threat to producers and companies alike. For this reason, it is important to know how to protect your music from being illegally downloaded.

Syncing your Copyrighted Music Licenses is the Best Insurance Against Piracy by making sure that you are in compliance with copyright law.

How Mashene Music Professionally handles Licenses, Publishing and Royalty Admin

All of our sync licenses are written at the highest professional level by our manager Brandon Milostan at Geenburg Glusker in Century City.
We offer a 50/50 split publish deal with Mashene Publishing
Once the licensing fees and recording budget has been commissioned, the original composition is underway.
Your company will need to be a PRO (performing rights organization) member such as ASCAP or BMI, any royalties accrued from your share are paid directly to your company from ASCAP or BMI
Mashene Music pays all copyright fees, US Library of congress, ASCAP and a Publishing Administrator.
We offer Exclusive and Non-Exclusive Licenses
This song will also be pitched thru a non-exclusive agreement using the top song brokers in the industry, pitching it to all the major studios, in hopes it will be places in a commercial, TV show, series or major motion picture. (However, we make it clear there is no time period for a placement and no guarantee there will be any. If its going to happen anytime soon, I can assure you we have the best connections possible to make that happen.

We try our best to make what can be a somewhat complicated transaction simple, but as you can clearly see, it has allot of moving parts.

To answer any questions you may have feel free to call us at: 702-929-0246 from 8-5p.m. PST M-F

Musically,