August 23, 2021By Jack Needham
Linktree has acquired Songlink/Odesli, an automated music link aggregation platform.
Linktree will integrate Songlink/Odesli into its newly launched Music Link feature, which enables artists to increase their digital streaming footprint and helps fans discover new music.
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With this acquisition and feature, Linktree takes a “significant” step towards becoming a “one-stop-shop” for touring, merchandise and streaming, says the company.
The Linktree platform is utilized by more than 16 million users globally, including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO.
Wiz Khalifa, Luke Combs, BENEE, Vance Joy, Ashnikko and Luke Hemmings of 5 Seconds of Summer are among the artists using Music Links to share content across 16 major music streaming platforms, including Apple Music, Spotify and YouTube.
Through its content matching ability, Linktree’s Music Link automatically detects and displays the same song or album across all music streaming services to help fans listen on their preferred service.
Each Linktree visitor gains streaming results that are personalized for their geographic location, and interactions with Spotify embedded content will count as a stream for the artist.
Artists with Linktree PRO accounts will be able to measure fan engagement including which streaming services are most popular, where fans are located and from which platforms audience traffic is coming from.
This acquisition and new product offering is the latest in a series of creator-focused partnerships, feature expansions, and product developments for Linktree.
In May 2021, Linktree introduced the Passion Fund, a $250,000(USD) global grant program designed to support creators, activists and entrepreneurs.
“Linktree continues to evolve to meet the needs of all creators.”
Alex Zaccaria, Linktree
Alex Zaccaria, co-founder and CEO of Linktree, said: “Before co-founding Linktree, my brother Anthony and I spent a lot of time helping artists grow their audiences and establish their digital presence, having come from three generations of family-run music businesses.
“Our acquisition of Songlink/Odesli and the launch of Music Links solves these challenges that so many in the music industry face by allowing them to seamlessly promote music and reach a global fanbase through an enhanced streaming experience
“Linktree continues to evolve to meet the needs of all creators and help them connect with a diverse range of audiences.”
“Linktree continues to be a platform that is committed to expanding, refining, and establishing new ways for artists to connect with fans.”
Kurt Weiberth, Songlink/Odesli
Kurt Weiberth, Founder of Songlink/Odesli said: “I’m excited to bring our technology into Linktree as they open the door even wider for creators and members of the music community.
Linktree continues to be a platform that is committed to expanding, refining, and establishing new ways for artists to connect with fans and broaden their audiences.”
Source: Music Business World Wide
